Privacy Policy

Website and Mailing List

Background

    So Fresh & So Clean UK Ltd understands that your privacy is important and that you care about how your personal data is used and shared online. We respect the privacy of everyone who visits our website and uses our online services.

    We are committed to respecting, securing, and protecting your privacy and private data. We are also committed to being transparent about what we collect from you and how we use it.

    This policy covers your use of our website and online services and provides you with information about what personal data we collect, how we use your data, how we ensure your privacy is maintained, and your legal rights relating to your personal data.

    For the purposes of the Data Protection Act 2018, the data controller is So Fresh & So Clean UK Ltd.

    We are registered with the Information Commissioner as a Data Controller under registration number ZB726285.

    Who We Are

    We are So Fresh & So Clean UK Ltd. Our registered office is Nexus Business Centre 6 Darby Close, Cheney Manor Industrial Estate, Swindon, England, SN2 2PN

    You can contact us by:

    Email –

    Post – Data Protection Officer, Office 6, Spittleborough Farmhouse, Old Swindon Road, Royal Wootton Bassett, SN4 8ET.

    Your Rights

    Under the General Data Protection Regulation (GDPR) you have several rights about your personal data, which this policy and our use of your data has been designed to uphold:

    • to access your information and to get information about its use.
    • to have your information corrected
    • to have your information deleted
    • to restrict the use of your information
    • to receive your information in a portable format
    • to object to the use of your information
    • to withdraw your consent to the use of your information
    • to object to automated decision making and profiling

    If there are any changes in your details that we need to reflect, you need to check the accuracy of the details that we hold about you, or if you have any other questions about this Privacy Notice, please contact us using the details provided above.

    Should you feel you need to complain about our use of your data, or you would like to exercise any of your rights, then please contact us using the details provided above and we will do our best to solve the problem for you.

    If we are unable to help, or you aren’t satisfied with our response, you also have the right to lodge a complaint with the UK’s supervisory authority – The Information Commissioner’s Office (ICO). The ICO can be contacted:

    By post – The Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF.

    By telephone – 0303 123 1113

    Via its website – www.ico.org.uk

    What Data Do We Collect From You?

    Depending on how you use our site, we may collect some or all of the following personal data from you. (Please also see section 9 on our use of cookies and similar technologies.)

    Personal identifiers and contact information, such as your name, address, email address, telephone number, and username or social media handle.

    Device identifiers, such as information about your device like your MAC address, IP address, or other online identifiers.

    Commercial and transactional information, such as the products or services you have purchased and the location of purchase, products returned or considered and your product preferences.

    Payment information, such as your method of payment and payment card information (including payment card number, delivery address and billing address).

    Other publicly available information, including any which you have shared via a public platform such as X, Instagram or Facebook.

    How We Collect Your Data

    Directly from you, such as when you make a purchase on one of our websites, contact us with a question or complaint, register for one of our marketing lists or respond to a survey.

    When you interact with our websites or emails, when you visit our websites, or when you open or click on emails we send you, we (and third parties we work with) may automatically collect information from your browser or device, such as device identifiers and online and other network activity information using technologies such as cookies, pixel tags, and similar technologies. Cookies are small text files that websites place on your Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Pixel tags are small images which are embedded into our websites or emails. We use pixel tags to collect information about your browser or device, how you interact with our websites, or whether you open or click on the emails we send you. Pixel tags also enable us (and third parties we work with) to place cookies on your browser.

    From our business partners and service providers, such as demographic companies, analytics providers, advertising companies and networks, third-party retailers or distributors, loss prevention services and other third parties that we choose to collaborate or work with.

    From social media platforms and networks, such as Facebook, Instagram, Twitter, Pinterest, and Google. For example, we may obtain your information from a social media platform or network if you interact with us on social media or choose to log in to our websites using your social media credentials.

    How We Use Your Data

    All personal data is processed and stored securely. We do not keep your personal data for any longer than it is necessary, considering the reason(s) for which it was first collected.

    We will store your personal information for a maximum of two years after your last communication with us or from the date of completion of our services, whichever is the latest.

    Where we have a legal obligation to keep it longer than that, we will delete it as soon as our legal obligation is discharged.

    We may keep your data longer if we are involved in a legal claim or dispute. Where this is the case, we will delete it as soon as such claim or dispute is resolved.

    Our use of your data will always have a legal basis (as set out in Section 7), and we may use your data for the following purposes:

    • Providing and managing your access to our website and services.
    • Personalising and tailoring your experience on our website and services.
    • Communicating with you (replying to your emails and enquiries).
    • To provide you with services as ordered.
    • Market research.
    • We may use your data to market to you by email, post or SMS about services you’ve expressed an interest in.  You’ll always be able to unsubscribe easily.
    • Analysing your use of our site and services, gathering feedback to continually improve our site and your experience.

    You will always be able to unsubscribe or opt out from this use at any time.

    Legal Basis

    We will only process your data where we have a legal basis under the GDPR to do so.

    Our use of your personal data will always have a legal basis, either because:

    • It is necessary for our performance of a contract with you; or
    • You have consented to our use of your personal data; or
    • We are complying with a legal obligation; or
    • It is necessary in pursuit of our legitimate interests – detailed below.

    Where our processing of your data is based on our legitimate interests, we will have ensured that such processing is necessary, and we will not do so where our interests are over-ridden by yours.

    Our legitimate interests include:

    • Selling and supplying our services to customers and potential customers.
    • Handling customer and potential customer contacts, queries, complaints, or disputes.
    • Understanding our customers’ (or potential customers’) behaviour, activities, and preferences.
    • Improving our services, including developing new services.
    • Promoting, marketing, and advertising our services.
    • Storing and Sharing Your Data

    Data security is very important to us, and we take appropriate security measures to safeguard and secure your data, which is collected via our website and services.

    We endeavour to keep all your personal information in the European Economic Area (EEA). The EEA includes all EU Member States plus Norway, Iceland, and Liechtenstein.

    In limited and necessary circumstances, your information may be transferred outside of the EEA; this will only happen where it can’t be avoided. Where this does happen, we will put special protections in place. We will only move data to countries or organisations:

    Where the EU Commission has deemed their data protection measures to be adequate.

    Or under a contract which enforces the EU Commission approved “standard data protection clauses” which can be viewed at: http://ec.europa.eu/justice/data-protection/international-transfers/transfer/index_en.htm

    We will never sell or share your personal data to any third party unless:

    We may sometimes contract with trusted service providers to provide services on our behalf. These may include payment processing, search engine facilities, advertising, marketing, accounting and IT systems. This will sometimes necessitate the transfer of your personal data to those trusted service providers.

    Where we transfer your data to our trusted service providers, we will have confirmed that they will apply data protection and security measures to the same standard we would. We will always impose contractual terms on all our providers to ensure your data remains secure.

    In certain limited circumstances, we may be legally required to share your personal data – for example, where we are involved in legal proceedings, where we are complying with a court order, regulatory requirement or government department with appropriate legal authority to compel us to do so.

    Cookies

    Like many other websites, ours uses cookies. Cookies are small pieces of information sent by an organisation to your computer or device and stored on your computer or device to allow a website to recognise you when you visit. They help us collect statistical data about your browsing actions and patterns but should not contain personal data (other than the cookie itself, which is defined as personal data under GDPR).

    All cookies used by and on our website are used in accordance with the current cookie law.

    By giving us your consent, you are allowing us to provide the best possible experience of our website. You may refuse consent to cookies; however, certain parts of our website may then not function correctly. You can alter your browser settings to refuse all cookies.

    There are four types of cookies:

    Strictly Necessary Cookies –These are essential to make a website work and provide features you’ve asked for. Generally, these are used to provide shopping baskets and similar. Without these cookies, the website may not work as intended.

    Performance Cookies – These collect anonymous information about users for the purposes of tracking the performance of a website. Common uses include well-known analytics tools such as Google Analytics.

    Targeting / Advertising Cookies – These are like performance cookies. However, they are used to track users’ behaviour, and that information is then used on a “per user” basis to advertise products/services based on the behavioural information collected.

    Functionality Cookies – These are used to automatically remember the choices that users have made to improve their experience on the website, for example, selecting the desired layout or language.

    The cookies we use on our website are:

    Cookie NamePurpose
    Strictly Necessary Cookies 
    Performance CookiesGoogle Analytics
    Targeting / Advertising CookiesFacebook Pixels

    Embedded Content from Other Websites

      Articles on this site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

      These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

      Changes to Our Privacy Notice

        We may change this privacy notice from time to time (for example, if the law changes). Any changes will be immediately posted on our site. We recommend you check the privacy notice regularly to remain up to date.

        This privacy notice was last updated in July 2024.